Conventional wisdom holds that long primaries damage the eventual nominee. The candidate that is losing attempts to win by highlighting all the negatives of their opponent. Yet when Hillary tried this strategy, she was unsuccessful because people are so tired of negative campaigning.
So the democrats are waging a campaign that is mostly free of negative campaigning - which is refreshing - and which is proving very advantageous. It is sparking interest in both candidates, involving many new voters, building organizations in the primary states that can be used for the general election, and providing publicity for the candidates' themes. For Obama, it has the additional advantage of introducing him to voters, since he lacks the long political involvement that Hillary has.
Obama looks to be the eventual nominee, but a long primary would benefit him and the Democrats - as long as they continue to avoid negative campaigning.
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